Srinagar, Mar 08: The Jammu Kashmir Press Association (JKPA) on Wednesday called on the Chief Minister, Mehbooba Mufti and submitted a memorandum there, demanding revocation or amendment of the new Advertisement Policy—2016.
According to the statement issued to KNS said that the association under the presidentship of G.H. Kaloo met with the Chief Minister to discuss various issues related to the media.
The statement reads that the Chief Minister assured that the demands of the association will be looked into on priority.
The association also submitted memorandum before the CM.
The memorandum reads; “The new Advertisement Policy–2016 has evoked sharp reaction from different quarters and some journalists have even knocked the doors of Judiciary and as such needs either Revocation or Amendments as suggested by the President of JK Press Association to the DG Information Deptt under letter No: JKPA/434/16 Dated: 22-03-2016 in respect of 3D Category, 3.3, 3.4, 4.5, 6.1,7.7 These clauses are quite harsh and bound to retard the growth and development of newspaper industry in the State of J&K.”
It further reads that there is sheer discrimination in the distribution of advertisements, which has brought majority of Publishers of newspapers face to face with severe hardships. “Moreover, the recent order regarding release of advertisements only to two newspapers is totally irrational, illogical and beyond any reasonable imagination. With the issuance of the said order, the major chunk of advertisements is being given only to a few newspapers while the majority of them have been left high and dry. This has pushed ninety percent of newspapers to the brink of closure. Hence the said order needs to be revoked. If the government intends to go for categorization of newspapers, then we may be consulted at that stage,” the memorandum adds.
Moreover, the Information Department has asked the publishers of newspapers to convey registration details with the Labour Department. Firstly this is not part of the Advertisement Policy and secondly the Labour Department does not register any Concern having less than ten employees. The majority of newspaper offices do not fall under this category as the mechanism followed in these offices is entirely different than those of Industrial Concerns.
The Advertisements released to National newspapers should not be loaded on the Budget Provisions earmarked for the Local newspapers. The Intending Departments normally keep provision for such purpose in their Project Estimates and as such can be paid to them by the concerned Departments /Agencies after verification of the claims by the Information Department. (KNS)