Thousands participate in the festival for destination promotion

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By Fast Kashmir on 07/08/2017. No Comments

Thousands participate in the festival for destination promotion

More festival lined up to promote off beat destinations: Dir Tourism

Gurez, Aug 07: The 3-day Gurez Festival which started on August 5 culminated on Monday during which it received overwhelming response from the locals and the adventure enthusiasts.
Minister of State for Tourism, Priya Sethi inaugurated the Festival on Saturday who was accompanied by Deputy Speaker JK Legislative Assembly Nazir Gurezi, Director Tourism Kashmir Mahmood A Shah Deputy Commissioner Bandipora Sajad Hussain.
On the second day on Sunday Minister of State for Hajj & Auqaf Syed Farooq Andrabi and Advisor to Government Pradeep Singh also visited Gurez and participated in the festival. Both of them visited stalls and interacted with the locals and the participants of the festival.
The festival saw various events including cultural programs by locals, adventure events like mountain biking in Dawar and Tulel Valley, white water rafting, mountaineering and camping.
During the festival, various departments including horticulture, sericulture, apiculture, floriculture had erected their stalls to promote their products.
Thousands of the locals from Gurez besides travel agents, students and adventure enthusiasts from other parts of the Valley participated in the festival.
Scores of the bikers paddled through mountains in Dawar terrains and also reached Tulel Valley to explore the potential of the Gurez for adventure sports.
On his visit, Minister of State for Hajj & Auqaf Syed Farooq Andrabi appreciated the efforts of the tourism department for organising the festival in least-visited tourist attractions like Gurez.

Pic by, Cns Jehangir/FK 

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He said government would provide all support to promote Gurez which has immense tourism potential.
Director Tourism Kashmir Mahmood A Shah said Gurez Festival is a part of the government’s effort to promote off-beat destinations and bring them on tourism map.
He said Gurez, besides having beautiful landscape and culture, has immense potential for adventure activities like trekking, white water rafting, and mountain biking and camping.
Director Tourism said the festival in Gurez was started in the year 2007 to bring it on the tourism map.

Pic by, Cns Jehangir/FK 


He said department would also organize Bangus, Saffron, Kargil festivals in the coming days to send the message across that tourism activities are going on in Kashmir and that tourists can visit and enjoy their stay here.
During the festival a team of trekkers also hiked to Patalwan meadow and Patalwan lake which was completed in 15 hours.
It is for the first time that a group of trekkers from various parts of the Valley under the banner of tourism department conducted this trek due to the support from Army.
Director Tourism Kashmir said more trails leading to Bandipora and Sindh Valley will be explored and highlighted in future.

Pic by, Cns Jehangir/FK 

Earlier, on the inaugural function, the Priya Sethi also unveiled exclusive brochure which provides all information about Gurez and its surround places. She also flagged off mountain biking rally to set off the festival. (KNS)

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