Srinagar, Dec 12 : Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, today became the first operator to launch 4G services in the country’s northern frontier of Ladakh region. Customers in 130 towns and villages, including Kargil, Leh, and Dras,will now be able to enjoy affordable high speed data services and get on to the digital superhighway.
The rollout, which is part of Project Leap – Airtel’s network transformation initiative, is a testament to the company’s network execution capabilities. Airtel’s network teams and partners have overcome the challenge of extremely difficult terrain and harsh weather conditions, including sub-zero temperatures, to deploy a state-of-the-art 4G network in the region.To give a perspective, Dras, located in Kargil District and considered as the gateway to Ladakh, is the coldest inhabited place in India and the second coldest in the world.
Besides empowering the local population, Airtel’s 4G deployment will also ensure that tourists visiting the region stay connected to high speed data services. Kargil War Memorial, Sangam, Magnetic Hill, Shanti Stupa, Leh Palace, Thiksey Monastery, Alchi Monastery, Lamayuru Monastery, Moon Land Lamayuru, Sakti towards pangong Lake, Stok Palace and Hall of Fame are amongst the several popular spots now covered by Airtel 4G.
Commenting on the launch, Ajai Puri, Chief Operating Officer (India & South Asia), Bharti Airtel said, “This is a major milestone for India and for Airtel. Having pioneered 4G rollout in India, Airtel has been committed to expanding its high speed data networks to every corner of the country and contribute to the Government’s Digital India vision. As part of Project Leap, we will continue to channel investments towards building a world class future ready network that touches every Indian.”
Raveendra Desai, COO – J&K, Bharti Airtel added, “We are happy to bring Airtel 4G services to Ladakh region of J&K. We invite our customers to avail to the facility of a free upgrade to Airtel 4G SIM and enjoy superfast data speeds. Customers can choose from a range of affordable plans and packs that offer large bundles of data along with unlimited calling.”
Under the Project Leap initiative, Airtel’snationwide 4G footprint now spans Ladakh in the North to Kanyakumari in the South and Tawang in the East to Kutch in the West.Airtel has committed over Rs 60,000 crores of investment for the initiative. Airtel launched India’s first 4G service in 2012 in Kolkata. (KNS)