Kashmir hosts mega MICE event

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By Fast Kashmir on 04/07/2018.

Kashmir hosts mega MICE event
Over 200 senior management officials of leading Indian private sector bank visit Kashmir on conference trip

Srinagar, Jul 04: With the efforts of the department of tourism projecting Kashmir as one of the best Meetings, Incentives, Conferencing, Exhibitions (MICE) destinations of the country, many corporate houses are organizing events and incentive trips for their employees here.
One such mega 3-nights, 4-days conference and recognition programme trip was organized by one of the leading private sector banks of the country for its over 200 senior officials posted in many branches across India.
The trip, during which the delegates visited many parts in Srinagar and some other most sought after destinations, concluded on Tuesday.
The group had shikra rides, visited Mughal gardens and enjoyed local music at the evening events, which will also promote local talent.
Ninety percent of the delegates had visited Kashmir first time who were overwhelmed by the beauty of the place.
They expressed surprise over the negative reportage on national media describing Kashmir as safe and its people the most hospitable.
“We were surprised to see how things are normal here. The place is extremely beautiful and the weather is also very pleasant. It has been a life time experience to visit Kashmir,” said one of the senior management officials of the bank.
Leisure Corp, one of the leading MICE management companies, organized the trip in collaboration with Mascot Travels and tourism department, which has been pushing Kashmir as one of the best MICE destinations in the country.
Appreciating the role of the department of tourism in promoting MICE, Naveen Kundu, Founder & MD, Leisure Corp said Kashmir has been his first choice for such events.
“We can easily organize incentive trips here in Kashmir for the corporate houses who also desire to visit Valley. We have SKICC here for conventions besides big hotel brands have come up for corporate tours. What else will the business people need when they have meetings and conferences at such a breathtakingly beautiful place,” said Naveen.
He said Kashmir is the one of the best hill resorts in the country for MICE tourism.
“The delegates where very happy. The weather was pleasant and they enjoyed to the core. We can’t think of better incentive trip for any organization.”
Director tourism Kashmir Mahmood A Shah said they have been promoting Kashmir for events and conferences at MICE shows, travel trade shows outside the state during which they meet event management companies and showcase them the potential of corporate tours to Kashmir.
“Leisure Corp has already organized few such incentive trips to Kashmir and the delegates have been overwhelmed with the beauty of the state. We have required infrastructure here in Srinagar for such conferences besides Pahalgam has also come up as the beautiful MICE destination,” said Shah.
Director tourism said such big events would go a long way in diluting negative perception among the travellers intending to visit Kashmir.
The successful conduct of this tour has lifted the hopes of the travel agents about more such events in future.
Yaseen Tuman Managing Partner at Mascot Travels who has been working hard to get this corporate tour to Kashmir said many more business houses are willing to organize mice trips to Kashmir.
“This has been the biggest event since 2016 when situation turned bad for tourism. Now we have successfully organized this event, we are expecting more business houses to turn to Kashmir,” he said. (KNS)