Srinagar, June 22: Union Minister of Information and Broadcasting, Environment, Forest and Climate Change, Prakash Javadekar Saturday said that the information and entertainment have become basic requirements in day to day life.
Speaking at a function organized by Doordarshan at SKICC Srinagar, Prakash Javadekar said that the Doordarshan is a credible source of information besides being the biggest Direct to Home (DTH) Operator that connects millions of people across the country.
Javadekar who was present as Guest of Honour, launched the Signature tune of DD Kashir composed by Rahul Sharma which resonates with the cultural ethos of the State.
According to GNS, Javadekar informed that from today DTH set-top boxes shall be distributed free under a scheme across the country.
The Union Minister said that Information and Entertainment have become the basic requirement in day to day life and free DTH set top boxes will prove to be vital in meeting the aspirations of the people especially those living in border areas.
There are 25 crore households in the country with 18 crore TV sets and this initiative will also help in bridging the gap, he maintained. He also congratulated the entire DD Kashir team for gaining popularity in the State.
Dr. Jitendra Singh, while speaking on the occasion, stressed on developing and promoting regional languages. He stressed that in order to develop any language, two things are important – the pride felt in speaking that language and the literature of that language.
Dr. Singh said that with the launch of Dogri News Bulletin on satellite medium, Dogri language will reach people across the world. He said that the composite culture and literature of J&K will also get a boost as Kashmiri, Dogri and Ladakhi languages will be available on the same channel.
K Vijay Kumar and K Skandan, Advisors to Governor, Amit Khare, Secretary, Information and Broadcasting, Sh. B V R Subrahmanyam, Chief Secretary, GOC 15 Corps Lt Gen KJS Dhillon, Dr. A. Surya Prakash, Chairman Prasar Bharati were present among other dignitaries on the occasion.
Ms. Supriya Sahu, Director General Doordarshan delivered the welcome address. The event commenced with the lighting of the lamp by the dignitaries.
A cultural dance performance along with a live Muppet show featuring popular characters from a children show Galli Galli Sim Sim telecast on DD Kashir were presented on the occasion.
A Short film comprising of clips from archives showcasing the journey of DD Kashir and a video clip on Dogri New Bulletin were also screened for the audience. The event also witnessed the presence of large number of school students.
On the occasion, Dr Jitendra Singh, Minister of State (Independent Charge), Ministry of Development of North East Region; MoS Prime Minister’s Office launched the Dogri News Bulletin which will be aired at 6:15 pm everyday on DD Kashir