Srinagar, Mar 4: HDFC Bank has partnered with RTO Kashmir to launch a road safety initiative in the city. Called ‘Traffic Paathshala,’ the initiative aims to make Srinagar roads safer by creating awareness on the Do’s and Don’ts of road safety.
At an event organized in the city, the initiative was inaugurated by Sheikh Manzoor Ahmad, ARTO,Srinagar along with Iftikhar Ahmed, Circle Head, HDFC Bank Ltd., in the city by flagging off the awareness rally by ‘Traffic Paathshala’ volunteers.
Nearly 7 lakh people are expected to benefit from this initiative, which will cover city’s major road crossings such M A Road, Jehangirchowk, Womens College, Lal chowk ,Dalgate etc.
The awareness rally which includes groups of volunteers and HDFC Bank employees would be covering all important and busy traffic junctions across the city. These volunteers would carry branded placards having traffic awareness messages to encourage people to follow road safety rules.
While the volunteers will reward the motorists found observing traffic discipline with a token of appreciation, the others found violating will be enrolled in the ‘Traffic Paathshala’ and will be informed about the Do’s and Don’ts of road safety.
Some of the important road safety rules are wearing helmets and seat belts while driving, adhering to signals and lane discipline, not using mobile phone while driving and having all necessary documents in place
Speaking about this initiative Iftikhar Ahmed, Circle Head, HDFC Bank, said “We are excited to partner with RTO Kashmir in this initiative. At HDFC Bank, we believe in giving back to the communities we operate in. With ‘Traffic Paathshala,’ we aim to educate the general public in the city on the Do’s and Don’ts of road safety. We believe that this is the need of the hour in a city that is witnessing an increasing number of accidents and casualties.”